Retail - Content / Social campaign
A series of Instagram Stories designed to democratise cocktail making with a phone and a jam jar.
Making the perfect drink isn’t easy. It requires the exact ingredients in perfect proportions. Since people use their phones for everything... what if BWS put a practical and free cocktail book right in customers’ pockets? So we created a design system that corresponds to liquid measurements, turning a phone into a cocktail book and measuring device.
Webby’s 2021 Winner - Social - How-To, Explainer. AWARD Awards, D&AD, OneShow Asia, OneShow International and Webbys Finalists.
BWS - INSTAPOUR - Negroni - 9x16
BWS - INSTAPOUR - EspressoMartini - 9x16
BWS - INSTAPOUR - SummerLemonade - 9x16
BWS - INSTAPOUR - OldFashioned - 9x16
BWS - INSTAPOUR - Margarita - 9x16
BWS - INSTAPOUR - MaiTai - 9x16
BWS - INSTAPOUR - MoscowMule - 9x16
BWS - INSTAPOUR - Paloma - 9x16
BWS - INSTAPOUR - Passionfruit - 9x16
BWS - INSTAPOUR - Rosita - 9x16
BWS - INSTAPOUR - TequilaSunrise - 9x16
ECD: Brendan Donnelly
Art Director: Jackson Elliott
Art Director: Will Campion
Director:
Executive Producer: Alison Dunlop
Lead Designer: Ian Hartigan
Design Director: James Jamias
Retouching: Matt Cox